Livestreaming Video

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If video is next-level content marketing, livestreaming is next-level video marketing. 

As a digital marketer, we use content to hook our audience and journey with them to become our customers. Video marketing is proven to be successful in getting our audience’s attention and convincing them to trust our brand.

We’ve heard about livestreaming a few years back, but this has become a norm due to the pandemic. I’m hearing more successful stories about livestreaming these days. 

In this short article, I’ll explain why this became such an impactful content marketing strategy in this mobile age.

On almost every platform on the internet, you can host a live stream with your audience: Facebook, Twitter, YouTube, Instagram, and more! In fact, in the Philippines, there’s a dedicated livestreaming platform called Kumu that empowered content creators to monetize their content.

Success on Livestreaming?

The availability to easily create your livestreaming session is the main reason why many have seen success in this type of content. It can be tricky at first but once everything has been set up, doing it over and over again is no longer a pain.

For businesses, some online sellers have seen success in livestreaming due to the platform’s nature. When buyers are gathered and only limited stocks are available, people tend to become more aggressive in purchasing. It’s an exciting concept that has worked for some online sellers I know. If you haven’t tried it yet, you should consider studying this idea.

For creators, livestreaming content has become the next-level video creation. Several gaming creators have started to monetize their Facebook and YouTube channels. In contrast, I’ve heard some video creators on YouTube have started to ditch the platform and focus on Kumu’s livestreaming app. Monetization is seemingly looking great there.

Whether you’re either a digital marketer promoting a product or a content creator wanting to monetize your content, livestreaming is a type of video content marketing worth trying. Give it a go!

8 Responses

  1. As a graduate of Marketing the Digital Marketing is one of the hardest yet easy money glow type of marketing. It allows you to dive your audience needs and be a patron.

  2. Aw! This is inspiring. A Japanese friend introduced livestreaming years back but I did not give it a try. These days, I could only watch and listen to these content creators. I love to listen to their ideas and how confident they are during their livestream. I also watch online sellers doing that Facebook live. Such guts and confidence!

  3. Back when there was no Facebook Live yet, I was part of the team in Sun.Star that introduced livestreaming of events on our website at http://www.sunstar.com.ph. We were two steps ahead of the game more than eight years ago. Back then, the process was long and taxing, but now, everything is just a click away. 🙂 Yes, businesses should definitely give it a try.

  4. This is a great way to promote products and services. Many streamers especially popular gamers have a huge following already. I have learned live streaming and the use of encoders this year, but I have been using it to assist others. Truly, live streaming can engage viewers. I participated once in a quiz party in Kumu and won 500 diamonds. It’s an area to be explored for content creators. Hoping I will have the confidence to face the camera sometime in the future. Haha

  5. Totally agree! Livestreaming is now on trend right now, since everyone is spending lots of hours on the internet. I think educating people is much easier now with livestreaming. I wanna try this one on my FB page. 🙂

  6. This is a fact. Even on little things, like “Pa-mine” livestreams really do a great job in promoting small businesses. And also, as someone who do livestreams for video games such as League of Legends, it is really a good way to promote it to my friends which could influence others to play also the game.

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