Do you find yourself consuming many videos on a day-to-day basis: scrolling through Facebook, watching YouTube, and even consuming Netflix content?
Yes, one of the most effective forms of marketing is already video content.
But I also understand that while it’s effective, it’s not easy to produce. There’s planning involved and some technologies you need to be familiar with if you decide to create video content.
From a business perspective, video content is here to stay. This is one reason I’m considering to venture into video content creation, but I’ll outsource all the editing needs since I have no patience in editing video.
There are video creators nowadays, especially on YouTube and Facebook, that are taking advantage of the technology.
While vlogging (recording your day-to-day activities) is the way to go for most millennials and Gen Z who wanted to become a video superstar, there’s another way of increasing your chance of success. It’s planning your content and creating a video that answers a problem your target audience experience.
One of the best examples I have is Rea Ninja. Check her content and how she solves a problem that her intended audience usually experiences. She now has 140K subscribers.
I also consume video content about tech and gadgets. I notice that they have awesome content planning and a very time-sensitive content schedule. I’m wondering now how big the teams of these famous YouTubers that I follow.
I’m studying how these people create their content and working on how to tweak it to fit my routine.
Video Channel Project
When I started Bisaya Digital earlier this year, I already have a vision in mind. The specific action steps will continuously evolve as we get results from our current experiments.
Early next year, I’ll venture into another Bisaya Digital project: a technology channel and website. I’m still actually figuring out the details of the project, but it’s underway.
I’ll start small, but I’ll make sure to create decent content that I can be proud of.
Be on the lookout for this video project!
8 Responses
The platform of Youtube is now on the trend of putting up digital marketing for business mileage. However, there are few people who can’t sustain video content for marketing strategies and Facebook is their alternative. To be honest, investing in good quality content is more important. People are now wanting good stories that can create impact and trend. This is a very informative blog! 😍😍😍
I have a YT channel that I created for fun. During this quarantine, I really enjoyed watching my past videos. Though I created it just for storing memories and showing it to my family, I want to create more meaningful videos that can be helpful or inspiring to other people. I am still learning and getting more content inspirations.
I am also looking forward to your video project. If you can, please share more learnings on video creation. 🙂
While I personally don’t feel comfortable with me vlogging, I am totally proud of vloggers – there guts and content creation skills! I am looking forward for your new (next) venture, Rome! I know you’ll produce inspiring and informative contents.
Creating niche on video content creation and not just random video upload is a must. I’ve been searching my niche the whole time and I couldn’t figure out the best content for me. Now, I realized I need to create a content that will target a specific community and that made my YT channel blew up more than I expected.
I love watching videos in as much as I love taking videos, too. Hahah. I have a YT channel created eons of years ago as back up channel for my journalism works. Just recently, I resurrected it so I can upload some of my IG Live highlights, real estate diaries, and other stuff I love doing with my family. It’s a work in progress. 🙂
Right now, to be honest, I’m still learning about video marketing. Even though it’s not my cup of tea, as a marketer myself, it’s better to grasp at least its basics.
One step at a time. But I’m curious what the actual videos will be on your future youtube channel, if im to guess, probably your webinars and video version of your podcasts perhaps? Hehehhe
Really looking forward to your future tech content, Rome! I’m just curious as to what aspect of tech you’re covering. I find that tech is so big now that you have to find a niche. Just take that under consideration. 🙂