“Can you help me with Facebook ads? I want to advertise my business to more people.”
I get this message a lot, especially these past few weeks. I started actively helping more people create and optimize their Facebook ads to become profitable and help more customers of their products and services.
As much as I want to start creating a Facebook ads campaign to any business that needs my help, I have several questions for you.
Here are some of these questions:
- Do you already have a marketable product?
- Have you tried asking feedback from your potential customers?
- Do you know who you are marketing to?
- How much have you sold so far?
- Do you have a website?
As you can see, these questions will help me picture your business performance.
The answers to these questions will help me figure out the best strategy in marketing your business using social media, especially paying for Facebook ads to boost your brand visibility to your target customers.
Let me explain these three things I mentioned earlier: your product/service, your customers, and your website (or lack thereof).
Your Product/Service
At this point, I assume that you already have a product/service that you wanted to market to your customers.
Knowing the reason why you chose this particular product/service is vital for a digital marketer like me to understand your motivations.
Entrepreneurs may not need to know how marketable their product is as this is less important than actually knowing why you decided to sell this product.
Researching will help us come up with strategies on how to improve your products, and getting feedback from your potential customers is essential to your business.
Your Customers
You likely have a product/service first before deciding on who your customers are, right?
If you have the customers first before deciding on the product, you know something that most entrepreneurs didn’t when they started their journey.
As you may have already figured it out, knowing your customers will help you develop a better product that they actually need.
There’s a tool that can help us know your customers. It will ask us to have a profile of our ideal customers: who they are, their interests, and their usual challenges.
Figuring out how to solve their problems is the best way to do it.
Your Website
Having a website is ideal when doing digital marketing. But if you don’t have one yet, that’s not a huge problem (for now).
If we decide to use Facebook ads to improve our social media marketing, we can just create messaging ads. That means the call-to-action we have for customers is to send us a message.
When they message us, we move them along the buying journey and encourage them to become our customer.
However, investing in a good website will allow us to understand the customer behavior and optimize their buying journey. This is why I recommend having our own assets like website.
Final Thoughts
So, now that you know these things, let me ask you again: are you ready to invest in Facebook ads to help you grow your business and help more customers?
If you need help in answering this question, let me help you figure it out. You can schedule a free strategy call with me here.
I look forward to discussing a digital marketing strategy that fits your needs and capability as a business. Have a great day!
7 Responses
Hi Rome! No I’m not ready sa products but I just want to try how this thing works personal blog websites. 😀
I’ve opened this door now for my business, too, Rome. I’m still working on the products that I would love to put out there and yes, these past days, it has been more clear who I want to reach and whose problems I’d love to help solve. I’m also contemplating in creating a different website for it. I’ve got the domain name, my little brother bought it for me, and I’m thinking of building a new one from scratch. Still figuring that one out, but on it. 🙂 Thank you for these guide questions, it resonated with me a lot.
I see a lot of Facebook ads lately. For me it’s good to advertise products and services online due to the numerous active users on Facebook and other social media pages. It is a good investment to pay for your ads, so everyone will see it. That’s the power of online ads, especially on Facebook!
Thank you for this article Rome. This is really helpful with my work as well. Hahaha. I have a question though, is there a difference between boosting a post and making Facebook ads? I would like to know you thoughts about it.
I just wish I get paid with all my brand placements on my social media so I can have the money to run Facebook Ads. As a freelance social media/content creator, I earn mainly from my blog and my writing gig. But due to the Coronavirus pandemic, I have lots of canceled projects and engagements. I just hope businesses, even though we know they are struggling, to also help the people who help them promote their businesses and products online. I appreciate their gratitude. I have nothing bad to say about it, but the thank you’s won’t pay the bills, honestly.
As of now, I am not ready to go full blast on Facebook ads. Although I have a little business in the northern part of the province, I am still holding my reigns whether to be completely visible in Facebook and boost. I would really want to communicate with you about the better strategy for small scale entrepreneurs like me. Thanks for this easy to understand write-up, Rome.
If you want to increase your sales asap, it’s not enough to rely on organic posts alone. You need to step up your game by running Facebook ads. 🙂